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    | INSPIRE US | Jacqui Hocking - An International Women's Day Interview

    | INSPIRE US | Jacqui Hocking - An International Women's Day Interview

    On International Women Day last week, we wanted to meet women who inspire us. Women who are blazing the trail in their industries and building the way for the generations to come.

    On March 8 we sat down with Jacqui Hocking, the founder of VSStory, to talk to her about her journey as a female entrepreneur and filmmaker. We talk about the challenges she has faced, her motivations and how she manages to maintain balance.

    We met with Jacqui in her shophouse office amongst rolled out yoga mats and cute sushi pillows. When the interview ended, we joined the VSStory team for their daily 2-minute plank challenge. And we’ve got to say - they’ve got a pretty fit team.

     

    What is VSStory?

    VSStory stands for Vision Strategy and Story Telling. VSStory is a storytelling company based in Singapore that works all around the world to help visionaries get more visibility. The idea is that all the solutions to the problems in the world already exist.
    If you think about social and environmental problems specifically - there are already so many incredible people in the world with incredible ideas and projects. The only issue is that they don’t have the ability to scale because of their lack of visibility. The mission of VSStory is to help these amazing people get their message out there. Our mission is to do that by sharing their stories and helping them with their strategy.


    What drove and motivated you to venture out to start your own company?

    Simply put, there just wasn’t a company that I wanted to work for! There wasn’t a company doing this. My background is in documentary filmmaking. There are a lot of video production companies around but not many that focus on storytelling. Storytelling is so important. Visionaries don’t have enough visibility right now. The best ideas exist, but no one really knows about them. If you look at climate change, it’s not that we don’t have the answers – we have hundreds of them! The problem is that they are not collaborating. The vision of VSStory is actually to create a connected and collaborative world. We want to connect everyone together so that they can work and collaborate together. VSStory was born with that vision to connect everyone and to use storytelling as the most effective tool to do that.

     

    So you've been in Singapore for some years now, why is this region so important to you and to the industry?

    In my mind, it’s not just the region – it’s that Singapore is the best place to be, especially for doing anything in terms of the future of the planet.

    Singapore is so connected to everywhere in Asia and the world. I’m just a complete Singapore fan and I love Singapore. It’s my home. It’s an inspiring place to be and every day I meet incredible people. I’ve already been living here for seven years and I still feel like I have barely touched the surface of how much there is to learn here. It’s such a beautiful mix of science, art, technology and innovation. 

    As an entrepreneur, did you face a lot of challenges starting out?

    Everything! All of the challenges, all of them.

    I think the biggest challenge has always been the mental challenge. It’s fear. If you can overcome fear, then you can do anything. It’s always insecurity and fear that hold you back. The worst decisions are made when you are insecure and fearful.

    You just have to believe in yourself and trust that everything will work out. If you have confidence, then everything will work out. But if you are coming from a place of fear, then nothing will. I speak from experience!

     

    How about your experience as a woman in business, do you think you faced even more challenges and obstacles because of your gender?

    Yes, all the time. And again, all of the challenges!

    It’s much better than it used to be. I can’t speak for other industries, but as a filmmaker, there were definitely limitations. I only really realized it when I was older. I was paid less and was always working more. I didn’t get a lot of respect and I was hardly taken seriously.

    I think that the biggest realization for me was of my own prejudice. Having grown up in that culture, it never even occurred to me that I could be a director. From day one, I was always going to be behind the scenes as an editor. I think that it was a self-imposed sexism from a society that didn’t really see women as producers, cinematographers or directors. I just never thought of it as an option and the fact that I didn’t even think of it was a possibility just goes to show how bad the sexism really was. That is why I’m so passionate now about female empowerment and showing young girls that they can not only become a director, but also a business owner and whatever else they want to be.

     

    How important is it that we address the inequalities in the gender gap?

    It is so important that we talk about the gender gap! We need to hire more women and invite them onto panels. We need more female role models! It still makes me so mad that I can’t find a female role model for myself. I mean you have people like Elon Musk and David Attenborough, two people who are huge role models in my life. But I don’t have any female role models to look up to! Oh except for Beyonce. She’s my one and only.

    So I’m hoping that we can create more role models in our generation and the generations to come. I hope that we can create them in the company that we are building. 

    So you must lead a very busy life - how do you keep the balance? Why is leading a healthy lifestyle important to you?

    You need to be physically and mentally healthy to function as a business woman. If you are not, you won’t be able to achieve your goals. To me, physical wellness goes hand in hand with mental wellness. Mental wellness dictates everything in your life. It dictates your personality and even your perspective. You have to take care of yourself. It’s the number one priority in life.

    How do I keep the balance? I know that my priority is my health and wellness. If I’m not healthy, it has consequences on everything else in my life. I make it my priority. My health is my number one and everything else is secondary.

     

    What advice do you have for aspiring business women out there?

    My advice is to look after your mental health. Learn about how your brain works. It’s really fascinating and will help you discover potential that you never even knew you had. Focus on growing as a person before you grow a business.

    Get used to failure. See failure as an opportunity and get excited when things fail. Look at it and go “Oh, awesome, that failed! That means I can now explore the next idea and do the next thing!”.

    I’ve got this giant tattoo that says “Always Possible”. It’s never really a question of if you’re going to continue or not. You have to remove Plan B. There is just one thing, and you’re going to do it. There are going to be so many questions to figure out – how you get there, how long it takes, how much you pay yourself etc. All those things are valid questions, but never make the question about whether you’re going to do it or not. Have confidence.

    And the last thing is to surround yourself with people you love. When you surround yourself with people you love and you are full of love every day, everything comes from a place of love. And when that happens, everything works out.

    NEW YEAR FLASH SALE

    NEW YEAR FLASH SALE

    Get up to 15% off our Local Loves. 

    Shop our Collection of brands from Singapore and around the region and get up to 15% off! 

    Terms and Conditions apply.

     

    Sale ends 5th January 2018, 11:59pm GMT+8
    ---------------------------------------------------
    Terms and Conditions:
    • Promotion applies only to our full LOCAL collection only. This includes brands: Liberty Active, Rangoon Club Culture, Theia Active and Outfyt
    • The above promotion is only valid until 05/01/18, 11:59pm GMT+8.
    • Discount codes are based on minimum spends.
      • NEWYEAR10 applies to purchases above $100 SGD.
      • NEWYEAR15 applies to purchases above $150 SGD
    • The promotion cannot be used in conjunction with any other offer.
    • All items bought under the promotion cannot be returned or exchanged.
    • We reserve the right to exclude any person from participating in the Offer on reasonable grounds.
    • We reserve the right to end the Offer or to amend these terms and conditions at any time without prior notice.
    • The promotion name may differ across our marketing material and as such, We; Reserve the right to change the wording without prior notice. Reserve the right to define which offer the wording is referring to.

    Christmas Sale - Up to 50% Off

    Christmas Sale - Up to 50% Off

    Get up to 50% off this Holiday Season with our amazing end of year sale! Sort out all your Christmas gifts in one place! Get rewarded as you spend. Your discount increases as you buy more. Spend $500 and above and get 50% off your entire purchase, sale items included! Enter the following discount codes at check out to get your discount!

    Minimum Spend Discount Use Code
    $100 10% 10XMAS
    $200 20% 20XMAS
    $300 30% 30XMAS
    $400* 40% 40XMAS
    $500* 50% 50XMAS
    Note: (*) Codes 40XMAS and 50XMAS are limited to the first 10 redemptions. 


    Sale ends 26th December 2017, 11:59pm GMT+8
    ---------------------------------------------------
    Terms and Conditions:
    • Promotion applies only to our full international range only which includes the following brands: Jiva Active, Vie Active, Daughters of Culture, Mika Yoga Wear, L'urv, Jala Active and Teeki.
    • The above promotion is only valid until 26/12/17, 11:59pm GMT+8.
    • Codes 40XMAS and 50XMAS are limited to the first 10 redemptions.
    • Codes 10XMAS, 20XMAS and 30XMAS are in unlimited supply
    • The promotion cannot be used in conjunction with any other offer.
    • All items bought under the promotion cannot be returned or exchanged.
    • We reserve the right to exclude any person from participating in the Offer on reasonable grounds.
    • We reserve the right to end the Offer or to amend these terms and conditions at any time without prior notice.
    • The promotion name may differ across our marketing material and as such, We; Reserve the right to change the wording without prior notice. Reserve the right to define which offer the wording is referring to.
     

    Pop-up at Lava Yoga SG!!

    Pop-up at Lava Yoga SG!!

    FOCUS ACTIVE ACTIVEWEAR POP UP LAVA YOGA SINGAPOREFOCUS ACTIVE ACTIVEWEAR POP UP LAVA YOGA SINGAPOREFOCUS ACTIVE ACTIVEWEAR POP UP LAVA YOGA SINGAPORE
    
    Thank you Lava Yoga SG for hosting us once again! For 4 days only, we will be holding an exclusive pop-up event at their studio at I12 Katong! Come meet the amazing team behind Focus Active, touch and feel our awesome activewear and maybe drop in for a Yoga Class while you're at it! 
    We've be brought down all your favourites for an amazing shopping experience! Get the chance to check out Rangoon Club Culture and Liberty Active, the newest brands to join our FA Family!
    When:
    23 - 24 Nov : 10am to 8pm
    25 - 26 Nov : 10am to 5pm

    Where:
    LAVA Yoga Singapore 
    #02-19/20, 112 Katong Mall
    112 East Coast Road
    Singapore 428802

    BLACK FRIDAY SALE

    BLACK FRIDAY SALE

    SALE // BLACK FRIDAY // Get an incredible 30% off all sale items! You heard us right, get an extra 30% off items that are already on sale! Crazy right? Get amazing deals on the best international brands like Teeki, Vie Active, Jiva Active, Mika Yoga Wear and so many more! Use code: BFCM17 at check out to receive the 30% discount! Shop this sale now and grab the best pieces before they're gone!

    Sale ends on Tuesday (28/11) at 11:59pm (GMT+8)